Case Study · 08 / 10 Sheet Metal · Contract Mfg Save as PDF ↓
Quote generation · 7-week build

The quote that took 3 days. Now takes 3 minutes.

How a Pune sheet metal manufacturer 6×'d quote throughput and stopped losing deals to faster competitors.

ClientVajra Enclosures Pvt Ltd LocationPune, India PublishedMay 2026
Industry
Sheet metal · Contract mfg
Scale
45–60 RFQs / day · 2 plants
Team
220 employees · ₹78 Cr ARR
Engagement
7 weeks build · 1 wk pilot
Outcomes · Full rollout
2.8d → 3m
Avg turnaround for a standard quote
6.4×
RFQs per estimator per day — 4.2 → 27
₹5.7Cr
Monthly revenue from < 24-hr response RFQs (up from ₹2.1 Cr)
§ 01 · The company

Custom enclosures for Schneider, Siemens, OEMs.

The company

Vajra Enclosures is a Pune-based contract manufacturer making custom sheet metal enclosures — electrical panels, telecom cabinets, HVAC housings — for OEMs across India and Southeast Asia. 220 employees, ₹78 Cr annual revenue, two plants in Chakan and Pirangut. 45–60 RFQs every business day, mostly arriving as emails with attached PDF drawings.

Sandeep Marathe, Head of Inside Sales, was watching ₹40–50 lakh of pipeline slip every month because his team couldn't quote fast enough.

§ 02 · The problem

2.8-day turnaround. 14% win rate if late.

Quote flow

A typical RFQ landed as a 3–15 page PDF with a 2D drawing, material spec, finish requirement, and quantity. The 6-person inside sales team had to read the drawing (45 min), check material inventory across two plants in SAP (20 min), wait 4–8 hours for the production planner to estimate labor and machine time, calculate margin against the customer's last quoted price, and get sign-off from Sandeep or the GM for anything above ₹3 lakh.

Average turnaround: 2.8 days. Win rate when they responded inside 24 hours: 41%. Win rate when they took 3+ days: 14%.

Breaking pointMarch 2024

Schneider's procurement team sent an urgent 800-piece RFQ on a Monday morning. Vajra sent the quote Thursday evening. Schneider had already issued the PO to a Coimbatore competitor on Wednesday.

₹62L single deal lost to speed
§ 03 · The solution

A quote-generation system on top of SAP + costing master.

Architecture

Vynara built a quote-generation system over 7 weeks. It reads incoming RFQ emails (Gmail + Outlook), extracts specs from PDF drawings using a vision model fine-tuned on Vajra's 4-year quote history (12,400 past quotes mapped to outcomes), cross-references SAP inventory, pulls labor and machine rates from the costing master, and produces a draft quote with full margin breakdown.

The estimator reviews the draft on a dashboard, adjusts if needed, and sends with one click. Complex drawing judgement stayed human. Data lookup, costing math, and quote formatting became automated.

Auto-sends only when
margin ≥ 22% AND value < ₹3L
§ 04 · How it works

7 handoffs collapsed to 2.

Before · 7 handoffs 2.8 days
  1. RFQ email lands · CS rep logs to Excel
  2. Forwards to estimator
  3. Estimator reads drawing (45 min)
  4. Checks SAP inventory (20 min)
  5. Asks production planner — overnight wait
  6. Calculates margin · mails Sandeep for approval — overnight
  7. CS rep types quote in Word, sends
After · 2 handoffs 3–18 min
  1. RFQ email lands · AI parses drawing + extracts specs90 sec
  2. Pulls SAP inventory + costing master · instant
  3. Generates draft quote with margin breakdown
  4. Estimator reviews + adjusts on dashboard3–5 min
  5. Auto-routes to Sandeep only if margin < 22% or value > ₹3L
  6. Quote auto-sends
§ 05 · The numbers

Six metrics. One pilot to full rollout.

Avg quote turnaround−99.9%
Before2.8 days
After3 min std / 18 min cplx
RFQs / estimator / day+6.4×
Before4.2
After27
Win rate on responded RFQs+15 pts
Before23%
After38%
Quote accuracy (no PO revision)+13 pts
Before81%
After94%
Monthly RFQ throughput+3.3×
Before1,140
After3,800
Revenue from <24hr RFQs / month+2.7×
Before₹2.1 Cr
After₹5.7 Cr
§ 06 · The timeline

7 weeks build. Then daily QA.

Phase
W1
W2
W3
W4
W5
W6
W7
W8+
Weeks 1–2Data audit · 12,400 historical quotes mapped
AUDIT
AUDIT
Weeks 3–4Drawing parser · vision model on Vajra's standards
PARSER
PARSER
Week 5SAP integration + costing master + email ingestion
INTEGRATE
Week 6Estimator dashboard · approval routing · audit log
DASHBOARD
Week 7Pilot · 2 estimators · 50 live RFQs · daily QA
PILOT
Week 8+Full rollout · daily QA on first 200 · weekly drift
LIVE
§ 07 · What they said

Checking the AI's numbers, then checking my own against it.

"

The first week, I kept double-checking the AI's numbers. By week three, I was checking my own numbers against the AI's. It catches stuff my best estimator misses on a Friday evening.

SM
Sandeep Marathe
Head of Inside Sales · Vajra
"

Schneider came back in October. We quoted in 14 minutes. PO landed the same day. That one deal paid for the project twice over.

RP
Rajiv Patil
GM · Vajra Enclosures
§ 08 · The takeaway

Custom quoting is not a creative job.

It's pattern recognition + data lookup + math, wearing the costume of judgment.

If you have 2+ years of historical quotes and structured costing data sitting in any ERP, this is a 6–8 week build. The estimators didn't get replaced. They got 6× faster and stopped working weekends.

One-liner Your competitors are quoting in minutes while you're still pulling specs. We fix that in 7 weeks.
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